Stereogum explains this eerily dystopian sci-fi device from Noveto Systems:

SoundBeamer 1.0. Developed by Noveto Systems, the product reportedly creates a personal sound bubble that allows you to hear 3D audio while continuing to observe other sounds in the space. According to Noveto, the product’s sensing module locates and tracks your ear position, creating sound pockets in your ears by sending ultrasonic sound waves.

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Source: https://boingboing.net/2020/11/16/new-soundbeaming-technology-claims-it-can-broadcast-music-to-your-brain-without-headphones.html
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The Article Was Written/Published By: Thom Dunn